Alston & Bird Consumer Finance Blog

Unfair, Deceptive and Abusive Acts or Practices (UDAAP)

FTC to Settle Charges of Deception with Marketer of Consumer Financial Products

A&B ABstract: The Federal Trade Commission (“FTC”) recently announced an administrative complaint and proposed settlement against a marketer of consumer financial products that highlights potential compliance issues with product and service reviews, particularly entities that provide “pay-to-play” rankings and ratings.

Discussion:

On February 3, 2020, the Federal Trade Commission (“FTC” or “Commission”) announced an administrative complaint and proposed settlement against Shop Tutors, Inc., doing business as LendEDU  (the “Company”), and three executives, including the Chief Executive Officer, the Chief Technology Officer, and the Vice President of Product (collectively the “Respondents”).  The complaint and proposed settlement relate to allegations of deceptive content on the Company’s comparison shopping website which markets student loans, personal loans, credit cards, and insurance products.  According to the FTC, the individual Respondents knew about or directly participated in the deceptive conduct alleged.

The FTC’s complaint contains three counts alleging violations of Section 5 of the FTC Act, which prohibits unfair and deceptive acts and practices.  To settle the case, the Respondents must pay $350,000, are prohibited from making deceptive claims about their products or services, and must affirmatively disclose certain material information, among other remedies.  The FTC voted 5-0 in favor of this proposed settlement, with Commissioner Rebecca Kelly Slaughter issuing a concurring statement.  As the FTC brought this case as an administrative complaint rather than through the federal courts, the proposed settlement will be subject to 30 days of public comment before the Commission determines whether to make the proposed order final.  Once entered, the final order will be in effect for 20 years.

The Complaint:

According to the FTC’s complaint, since 2014 lendedu.com has promised “honest” “accurate” and “unbiased” ratings of the companies offering financial products on its website, but instead promoted particular companies by boosting rankings and ratings in exchange for payment.  The FTC further alleges that: (a) positive reviews about lendedu.com and its customer service posted on its own and other third-party review platforms were written by employees of and others with a connection to the Company, and (b) the vast majority of “reviewers” don’t appear to have used lendedu.com.

 Allegations related to “pay to play”:

Lendedu.com’s web pages for financial and insurance products include rate tables, rankings, star ratings and reviews of what it claims were the “best” or “top” companies in the product category.  According to the FTC, the Respondents claimed that the “ratings are completely objective and not influenced by compensation in any way,” and that their “research, news, ratings, and assessments are scrutinized using strict editorial integrity.”  The FTC alleges that contrary to these claims, the Company provided financial service companies with higher numerical rankings or star ratings and higher positions on rate tables in exchange for compensation.

The FTC’s complaint cites to a range of evidence as support for this allegation.  For example:

  • An email from the CEO asked a student loan refinance company to pay $9.50 per click to retake the number one ranking in that product category after it had fallen to number three. The company agreed to pay $8.50 per click for the number one ranking and table placement (and was restored to the number one spot).  In a later email, the VP of Product asked the same company to increase its payment to $16.00 per click, stating “we want to keep your business positioned as the #1 lender on our site, but we need to justify the move from a business perspective.”  That company then agreed to pay $15 per click and kept its number one position.
  • The Respondents’ presentation material to a prospective bank customer included a slide that discussed “Partner Positioning & Ordering,” explaining that “compensation may influence the products we review and write about, the order in which partners appear in our articles, whether products appear on our site, and where they’re placed.”

Additionally, according to the FTC, the Company’s paid placement policies caused some previously highly ranked companies’ ratings to drop when they refused to pay to maintain those positions.  For example, the Respondents ranked one student loan refinance company number two in the rankings and listed it second in the rate table for several months.  When the company refused to pay more to be placed in the second spot, Respondents dropped its ranking to number five or lower.

Allegations related to inadequate disclosures:

The FTC alleges that the Respondents included virtually no information about their relationships with the companies that appear on the lendedu.com website, including that a company’s inclusion or ranking on the site may have been influenced by payment.  According to the complaint, in mid-2016, Respondents added a fine-print disclaimer that the “site may be compensated through third party advertisers,” in the website’s footer.  And in March 2019, after becoming aware of the FTC’s investigation, the Respondents included on a separate webpage a list of companies that “may provide compensation to LendEDU.”  The FTC found these disclosures to be inadequate as neither was clear and conspicuous.

Allegations related to fake reviews:  

The FTC also alleges that reviews and testimonials about LendEDU’s website and customer service that appear on its own site or and on third-party review platforms were written by employees of the Company or were completely made up.  According to the FTC, at the time the FTC announced its complaint, lendedu.com had 126 reviews on a third party review website; of those, 111 (or 90%), were written or made up by Company employees or their family, friends, or other associates. The FTC further alleges that the lendedu.com homepage included “testimonials” from consumers claiming they saved money using the Company’s services, but that the Respondents had fabricated these “testimonials.”

Takeaways  

The FTC continues its focus on deceptive endorsements, reviews and testimonials, regardless of the medium through which they are offered, be it third-party websites, social media, traditional media, such as broadcast or print, or “native” advertising.  Companies should ensure that any reviews of product or services they publicly post or publish reflect the actual experience of the endorser. Further, companies should clearly and conspicuously disclose if there is a “material connection” that is not obvious on its face, such as when the endorser receives payment or product in exchange for the endorsement, or where the endorser has an ownership interest in the product or service he is endorsing.

In addition, review sites and other businesses promoting the products and services of others must be transparent about any compensation or other consideration they receive in exchange for inclusion or placement. In her concurring statement, Commissioner Slaughter underscored this point warning that “companies that engage in pay-to-play rankings and ratings should take heed: this conduct robs consumers of vital information, pollutes our online marketplaces, and violates the law, which will result in serious consequences.”

NY DFS unveils Consumer Protection Task Force, adds Former CFPB Deputy Director

A&B ABstract:

Less than one month into the new year, New York’s Department of Financial Services (DFS) has taken strong measures to make good on its proclamation that  “2020 must be the year of the consumer” by: (1) unveiling a 12-member Consumer Protection Task Force to help implement an extensive consumer protection agenda; and (2) adding former CFPB Deputy Director Leandra English as a special policy advisor to the Superintendent.

The Consumer Protection Task Force

On January 9, Superintendent Lacewell announced the roll-out of a 12-member Consumer Protection Task Force to “further DFS’ mission to protect consumer as the federal government rolls back important consumer protections.”  In his annual State of the State, Governor Cuomo expressed his belief that with the current Administration’s “rolling back of consumer protections and regulations, Americans are more exposed to predatory and abusive practices than at any time since the 2008 financial crisis.”  The DFS press release noted that one of the task force’s immediate focuses will be to help bring to fruition “the extensive consumer protections proposals included in Governor Cuomo’s 2020 State of the State agenda” which includes such initiatives as: (1) licensing and regulating debt collection companies; (2) the codification of a Federal Trade Commission rule banning confessions of judgment; (3) strengthening the state’s consumer protection laws to protect against unfair, deceptive, and abusive practices; (4) cracking down on elder financial abuse; and (5) increasing access to affordable banking services.

According to the DFS, task force members will “provide formal input on the [DFS’] consumer engagement, policy development and research” in order to “ensure that consumer’s always come first as the [DFS] develops policies and regulates the financial services industry.”  The 12-member committee consists of: (1) Chuck Bell, Programs Director for the advocacy division of Consumer Reports; (2) Elisabeth Benjamin, Esq., Vice President of Health Initiatives at the Community Service Society; (3) Carolyn Coffee, Esq., Director of Litigation for Economic Justice at Mobilization for Justice; (4) Beth Finkel, State Director for the New York State Office of the AARP; (5) Jay Inwald, Esq., Director of Foreclosure Prevention at Legal Services NYC; (6) Paul Kantwill, Esq., Distinguished Professor in Residence and Executive Director, Rule of Law Program at Loyola University Chicago School of Law; (7) Neha Karambelkar, Esq., Staff Attorney at Western New York Law Center; (8) Kristen Keefe, Esq., Senior Staff Attorney with the Consumer Finance and Housing Unit at Empire Justice Center; (9) Peter Kochenburger, Esq., Executive Director of the Insurance LLM Program and Deputy Director of the Insurance Law Center at the University of Connecticut Law School; (10) Sarah Ludwig, Esq., Co-Director of New Economy Project; (11) Frankie Miranda, Executive Director at the Hispanic Federation; and (12) Cy Richardson, Senior Vice President at the National Urban League.

Superintendent Lacewell noted that, as the federal government, in her words, “dismantles consumer protections across the board, New York has intensified its commitment” to “further solidify New York’s reputation as the consumer protection capital of America.” Lacewell added that, “[w]ith the federal government stepping down and refusing to enforce critical consumer protection law, we must make 2020 the Year of the Consumer.”

NY DFS Adds Former CFPB Deputy Director Leandra English

On January 14, 2020 the DFS announced that former CFPB Deputy Director Leandra English would be joining the DFS as a special policy advisor reporting directly to Linda Lacewell.  According to the press release, Ms. English will “help develop policy initiatives and manage DFS’ consumer protection agenda” and her appointment “strengthens the mission of the [DFS] to protect and empower New York consumers as Washington continues to roll back on consumer protections.”  Ms. English is well known for leaving the CFPB after having been appointed acting director by departing director Richard Cordray only to see the President’s administration issue a dual appointment, naming Mick Mulvaney as acting director.  The ensuing legal dispute reached the U.S. Court of Appeals for the D.C. Circuit before Ms. English ultimately resigned.

Ms. English’s most recent work was as Director of Financial Services Advocacy for the Consumer Federation of America (CFA), a “national nonprofit organization dedicated to advancing the consumer interest through research, advocacy, and education.”  One of Ms. English’s initiatives in that role was to support the Forced Arbitration Injustice Repeal Act (H.R. 1423), known as the “FAIR” Act, which would eliminate compulsory arbitration in consumer contracts and was passed by the House of Representatives in the Fall by a 225-186 vote.  Upon the bills passage, Ms. English commented that, “Americans deserve their day in court, but when companies force consumers into signing away their rights, the chances of a fair outcome diminish drastically. We thank the House for taking this important step in eliminating these clauses from contracts for products consumers use every day including credit cards and checking accounts. We now need the Senate to act to protect consumers.”

Takeaway

As the DFS continues its push to strengthen protections for New York consumers in 2020, it will be interesting to watch how such initiatives impact the DFS’ investigative and enforcement priorities.  Moreover, as New York is a bellwether state, it will be interesting to see whether other states follow suit.

FTC Announces Settlement with Mortgage Broker for Publishing Personal Information about Consumers

A&B ABstract:

On January 7, 2020, the Federal Trade Commission (FTC) announced a complaint and settlement against California mortgage broker Mortgage Solutions FCS, doing business as Mount Diablo Lending, and its owner, Ramon Walker, (collectively, Mortgage Solutions).  The FTC’s complaint (Complaint) alleged that in response to negative Yelp reviews posted by applicants and customers, the company publicly posted sensitive personal information, including financial information, about those individuals gleamed that it gleaned from mortgage applications and credit report.  Specifically, according to the Complaint, that information included sources of income, payment and credit histories, taxes, family relationships and health. The FTC alleged that Mortgage Solutions’ actions violated the Fair Credit Reporting Act (FCRA), the Gramm Leach Bliley Act (GLBA) and Section 5 of the FTC Act. As part of the settlement, Mortgage Solutions will pay a $120,000 civil penalty for violating the FCRA.

Discussion

The Complaint, filed in the U.S. District Court for the Northern District of California by the U.S. Department of Justice on behalf of the FTC, alleges that between June 2015 and August 2016, defendant Walker published or caused to be published responses to negative consumer reviews about Mortgage Solutions’ services that appeared on the consumer review website, Yelp.com, that were publicly viewable on Yelp’s page for Mount Diablo Lending.  The Complaint also alleges that required privacy notices provided to customers were inadequate and were not followed, and that the company’s information security program was inadequate.   A summary of the FTC’s complaint counts follows:

Violations of the FCRA: 

The Complaint alleges that Mortgage Solutions impermissibly used consumer reports in violation of the FCRA.  According to the Complaint, some of the personal information that Mortgage Solutions publicly posted about consumers was information contained in consumer reports it obtained.  The FCRA allows use of consumer reports only for the permissible purposes identified in section 604(a) of the FCRA; however, public dissemination – such as Mortgage Solutions’ posting of consumers’ information on Yelp.com – is not a permissible purpose

Violation of the GLBA Privacy Rule (Regulation P): 

The Complaint alleges that Mortgage Solutions failed to provide a clear, conspicuous and accurate privacy notice and impermissibly disclosed non- public personal information about some of its customers in violation of the GLBA Privacy Rule.  The Privacy Rule requires, among other things, that a financial institution provide annually a clear and conspicuous notice to customers that accurately reflects the financial institution’s privacy policies and practices, including its security policies and practices.

According to the Complaint, from October 2012 until April 2018, Mortgage Solutions disseminated a privacy notice that omitted or misstated significant information. Among other things, the notice indicated that the only personal information collected by Mortgage Solutions is customers’ Social Security numbers and that Mortgage Solutions did not share this personal information with any third party for any reason. In fact, the company collected myriad types of sensitive personal information, including income information, credit histories, and dates of birth.  The Complaint further alleges that Mortgage Solutions’  posting of customer information on Yelp.com caused the privacy notice to be inaccurate, and additionally violated the Privacy Rule

Violation of the GLBA Safeguards Rule:

The Complaint alleges that  Mortgage Solutions failed for a period of time to develop and implement an information security program, and when it did implement a program, it fell short of regulatory standards.  The Safeguard’s Rule requires financial institutions to implement a comprehensive written “information security program” containing reasonable administrative, technical, and physical safeguards. It further requires that financial institutions regularly test or otherwise monitor the effectiveness of the safeguards’ key controls, systems, and procedures.

According to the Complaint, Mortgage Solutions did not have an information security program until September 2017 (in spite of being in business since at least 2012), and when it did finally implement a plan, the plan made no provision for regularly testing or assessing its own effectiveness.  Further, according to the complaint, Diablo failed to engage in such regular testing or assessment.

Violation of Section 5 of the FTC Act: 

The Complaint alleges that publicly posting consumers’ personal information was deceptive and unfair under Section 5 of the FTC Act.

Relief:

In addition to paying a $120,000 civil penalty, the terms of the settlement prohibit Mortgage Solutions from misrepresenting its privacy and data security practices; misusing credit reports; and improperly disclosing personal information to third parties. It also must implement a comprehensive data security program designed to protect the personal information it collects and obtain third-party assessments of its information security program every two years. Finally, the company must designate a senior corporate manager responsible for overseeing the information security program to certify compliance with the order every year.

Takeaways

The FTC is continuing to assert its authority against financial institutions within its jurisdiction, including its general authority to prevent unfair and deceptive acts or practice under the FTC Act, and its authority with respect to the FCRA and GLBA.

In addition, this case represents the FTC’s latest effort to crack down on companies who attempt to restrict or retaliate against consumers negative public reviews on social media and other public websites.  In 2019 the FTC announced five cases alleging violations of the Consumer Review Fairness Act, which bans form contract provisions that restrict a consumer’s ability to post reviews about a seller’s goods, services, or conduct. Those cases challenged illegal “confidentiality” or “non-disparagement” clauses that sometimes threatened consumers with financial penalties for posting reviews.

 

 

Massachusetts Settlement Agreements Highlight AG’s Compliance Expectations

A&B Abstract: In a series of 2019 settlement agreements, the Massachusetts Attorney General has publicly provided insights into her compliance expectations for residential mortgage servicers.  The settlements demonstrate a focus on compliance with the Commonwealth’s Act to Prevent Unlawful and Unnecessary Foreclosures, codified in part as M.G.L. Chapter 244, Section 35B (“Section 35B”) and its unfair and deceptive acts and practices law (the “UDAP law”), found in Chapter 93A of the Massachusetts General Laws.

Section 35B and Chapter 93A Expectations

Section 35B prohibits a creditor (defined to include a servicer) from causing publication of notice of a foreclosure sale upon “certain mortgage loans” unless it has first taken reasonable steps and made a good faith effort to avoid foreclosure.  To be considered to have taken reasonable steps and made a good faith effort to avoid foreclosure, a creditor must have provided a statutorily defined notice (“35B Notice”) at the time a borrower is in default.  Additionally, if certain criteria are met, a creditor must conduct a review to determine whether the borrowers are eligible for a loan modification prior to publishing a notice of foreclosure sale pursuant to M.G.L. ch. 244, Section 14. While the requirements may sound simple, they are complex and difficult to operationalize.

To avoid violations of Section 35B and the UDAP law, the Massachusetts Attorney General expects servicers to:

  • Accurately record, capture or note in the servicing system when borrowers exercise their right to pursue a loan modification under Section 35B by returning the mortgage modification options form (“MMO”), as required by 209 CMR 56.09;
  • Complete a timely review of borrowers’ loan modification applications, as required by Section 35B(c), and avoid causing undue delay in the loan modification review process;
  • Disclose to borrowers the servicer’s determination of the income, debts and obligations and the net present value assessment performed by the servicer in the review of the loan modification, as required by Section 35B(c);
  • Offer modifications, including short-term and interest-only modifications that reflect the borrower’s future ability to repay the modified mortgage loan according to its scheduled payments, as required by Section 35B(b);
  • Not deny loan modification applications on the basis that the borrower did not return sufficient documents to be reviewed, if the servicer did not adequately or timely communicate the requirements to the borrowers or identify when all such documents have in fact been submitted;
  • Provide borrowers with notice of their right to present a counter-offer after being offered a loan modification as part of a Section 35B review, as required by Section 35B(c);
  • Take reasonable steps and make a good faith effort to avoid foreclosure when a borrower requested a loan modification;
  • Not record affidavits pursuant to Section 35B(f) attesting compliance with the requirements of Section 35B where deficiencies exist  in the servicers’ Section 35B loan modification review process, including the failure to identify MMO forms returned by the borrower; and
  • Accurately and timely report accurate borrower response rates under Section 35B to the Massachusetts Division of Banks (“DOB”) as required by 35B(g).

Additional Chapter 93A Expectations

To avoid UDAP concerns, servicers should also:

  • Provide borrowers in default meaningful access to a single point of contact (“SPOC”), such that borrowers can (i) reach a person who can provide information about the modification application, foreclosure status or other account information, and (ii) adequately ensure accessibility to company representatives to ensure borrowers do not encounter connectivity issues, including busy signals, long hold times, and multiple transfers without reaching a live representative;
  • Provide successors-in-interest (“SIIs”) information about what documentation is required to access the account, provide SIIs accurate information as to the availability and requirements related to loss mitigation programs, and adequately note in borrower account files a confirmed SII, such that surviving spouses or other types of SIIs are not required to resubmit death certificates or other documentation, when a servicer already has  such documentation;
  • Proactively  communicate with limited English proficiency (“LEP”) borrowers in their native language to provide information related to the mortgage account, adequately notate in the borrower account files a borrowers LEP status such that LEP borrowers do not have to reestablish their language-access needs with each contact with a servicer, and do not make outgoing calls to previously confirmed LEP borrowers without first engaging reasonably available translation services, such that LEP borrowers (i) encounter an English-speaking representative, (ii) face unexplained holds while translation services are engaged, and (iii) become confused about the nature of the call and disconnect;
  • Allow borrowers to complete short sales by (i) approving, explicitly or implicitly, a listing price in connection with a short sale application only after confirming the loan’s investor would accept an offer received at that price, (ii) not countering or rejecting short sale offers that meet the approved listing price due to a failure to obtain investor proceeds requirements prior to explicitly or implicitly approving the listing price, (iii) having adequate processes to resolve disputes in valuation of a property, and (iv) having a standardized or consistent review process such that borrowers attempting to complete a short sale do not have to relist the property to meet the servicer’s requirements; and
  • For in-flight modifications, ensure that loss mitigation applications initiated by a prior servicer are continued and  identify and honor loan modifications offered by previous servicer.

Takeaway:  

These settlement agreements serve as a reminder that Massachusetts continues to be active in mortgage servicing issues and will use its broad and sometimes nebulous UDAP authority to enforce activities that aren’t specifically regulated under existing law.

 

A Closer Look at the CFPB’s Proposed Debt Collection Rules – Part Five: The Devil is in the Details, Purgatory is what is Left Unsaid

A&B Abstract

This blog post is part five of a five-part series examining the Consumer Financial Protection Bureau’s (the “CFPB” or “Bureau”) proposed rule amending Regulation F (the “Proposed Rule”), which implements the Fair Debt Collection Practices Act (“FDCPA”) to prescribe rules governing the activities of debt collectors.

The idiom “the devil is in the details” refers to catching something hidden in the details. At 538 pages, there is a lot to catch.  The prior four blog posts described the requirements of the Proposed Rule.  In part one, we provided a brief overview of the FDCPA and the Proposed Rule’s most impactful provisions.  In part two, we summarized the key provisions of the Proposed Rule relating to debt collector communications with consumers.  In part three, we summarized the key provisions of the Proposed Rule relating to debt collectors’ disclosures to consumers.  In part four, we discussed certain additional conduct provisions under the Proposed Rule, such as provisions relating to decedent debt, the collection of time-barred debt, credit reporting restrictions, and restrictions on a debt collector’s ability to transfer, sell, or place a debt for collection.  This post examines noteworthy issues that the Proposed Rule does not address, such as:

  • Clarification of the definition of “debt collector” under the FDCPA and the scope of certain exemptions from that definition
  • Implications for first party collectors
  • Ability to pass through actual third-party convenience fees
  • Implications of phone recordings, in light of the Proposed Rule’s record retention requirements
  • Interplay with state debt collection laws

Clarification of the Definition of, and Exemptions from, the Term “Debt Collector”

The purpose of the Proposed Rule is to prescribe Federal rules governing the activities of debt collectors, as that term is defined in the FDCPA.  A debt collector under the FDCPA is any person: (i) “who uses instrumentality of interstate commerce or the mails in any business the principal purpose of which is the collection of any debts” (the “principal purpose” prong), or (ii) “who regularly collects, or attempts to collect, directly or indirectly, debts owed or due or asserted to be owed or due to another” (the “regularly collects” prong). The FDCPA also includes several exclusions from this definition.  Other than specifying that the term “debt collector” excludes certain private entities that operate certain bad check enforcement programs, the Proposed Rule restates the statutory definition of “debt collector” without addressing certain key issues that have been subject to uncertainty for far too long.  By way of example:

  • Who is a debt buyer and are all purchasers of loans or servicing rights debt collectors?   In the case of Henson v. Santander Consumer USA, the Supreme Court recently examined whether someone who purchased a whole loan while it was already in default would be considered a debt collector. The Court concluded that such an entity would not be a debt collector because the debt would not be “owed” to another.  The Court explicitly avoided ruling on whether such an entity that purchases defaulted debt could meet the principal purpose prong of the definition of debt collector.  As a result, questions remain on the application of the definition of debt collector to debt buyers.  Equally unclear is the application of this definition to servicers and subservicers who do not own the whole loan but service the loan for another entity.  While the Proposed Rule does not address such important issues, the preamble notes “[c]onsistent with the Court’s holding in Henson, the proposed definition thus could include a debt buyer collecting debts that it purchased and owned, if the debt buyer either met the ‘principal purpose’ prong of the definition or regularly collected or attempted to collect debts owed by others, in addition to collecting debts that it purchased and owned.”
  • Meaning of “in default.”  Under the FDCPA, the term debt collector excludes “any person collecting or attempting to collect any debt owed or due, or asserted to be owed or due to another, to the extent such debt collection activity . . . concerns a debt that was not in default at the time such person obtained it.”  The important phrase “in default” is not defined under the FDCPA. An influential FTC staff opinion letter from 2002 opined that whether a debt is “in default” is generally controlled by the terms of the contract creating the debt and applicable state and federal law but “in the absence of a contractual definition or conclusive state or federal law, a creditor’s reasonable written guidelines may be used to determine when an account is “in default.” In the context of mortgage servicing, the CFPB recognized in the preamble to its mortgage servicing rules that servicers may distinguish loans that are delinquent from loans in default (“[s]ervicers may use different definitions of ‘delinquency’ for operational purposes.  Servicers may also use different or additional terminology when referring borrowers who are late or behind on their payments – for example, servicers may refer to borrowers as “past due” or “in default” and may distinguish between borrowers who are “delinquent and seriously delinquent”).  It is not clear why the Bureau declined to clarify a key term such as “in default” in the Proposed Rule.
  • Scope of “de facto employee.”  The FDCPA also excludes from the definition of the term debt collector “any officer or employee of a creditor while, in the name of the creditor, collecting debts for such creditor.”  That influential 2002 FTC staff opinion letter opined the de facto employee exemption is limited to “those collection agency employees who are treated essentially the same as creditor employees. . .Whether the agency employees – working on the creditor’s premises or on the agency’s premises – are treated enough like creditor employees to become de facto employees of the creditor will depend on the degree of control and supervision exercised by the creditor over the agency employees’ collection activity, and how similar that control and supervision is to that exercised by the creditor over its own employees.”  Twice the CFPB has referred to this FTC staff opinion letter.  It is, thus, unclear why the CFPB does not address this known issue.

First Party Collectors

The Dodd-Frank Act amended the FDCPA to provide the Bureau with substantial rulemaking authority “with respect to the collection of debts by debt collectors.”  This is the primary authority upon which the Bureau has promulgated the Proposed Rule.  In addition, the Dodd-Frank Act provides the Bureau with the authority to prescribe rules applicable to prevent unfair, deceptive or abusive acts or practices (“UDAAP”) by “covered persons”.  “Covered persons” includes persons who are engaging in offering or providing a consumer financial product or service.  As noted in the preamble to Regulation F, “[c]overed persons under the Dodd-Frank Act thus include many FDCPA-covered debt collectors, as well as many creditors and their servicers who are collecting debt related to a consumer financial product or service.”  Several requirements in the Proposed Rule are promulgated under the Bureau’s UDAAP authority.  By way of example, with respect to a debt collector who is collecting a consumer financial product or service debt, Proposed Rule 1006.14 provides that it is an unfair act or practice place telephone calls or engage any person in telephone conversations repeatedly or continuously in connection with the collection of such debt, such that the natural consequence is to harass, oppress or abuse any person at the called number.  The Bureau proposes to set the frequency limit at 7 telephone calls within 7 consecutive days to a particular person about a particular debt.  The CFPB believes that such a limit bears a reasonable relationship to prevent an unfair practice. Would telephone calls in excess of the 7 calls within 7 consecutive day limit constitute an unfair act or practice if engaged in by persons other than FDCPA-debt collectors?  The Bureau, unfortunately, declined to say, thus leaving open the question of what, if anything, in the Proposed Rule could be relevant to first party creditors and their servicers.

Convenience Fees

There has been an uptick in consumer class actions following the CFPB’s guidance on Pay by Phone Fees (Compliance Bulletin 2017-01).  Both the FDCPA and the Proposed Rule provide that a debt collector cannot use unfair or unconscionable means to collect or attempt to collect any debt including the collecting of any amount unless such amount is expressly authorized by the agreement creating the debt or permitted by law. It is unfortunate that the CFPB elected not to provide clarification on the application of this restriction to convenience fees, as intimated in its Small Business Regulatory Enforcement Fairness Act (“SBREFA”) report.  That report notes that the CFPB considered two potential clarifications.  First, consistent with Compliance Bulleting 2017-01, the Bureau considered providing that incidental fees, including payment method convenience fees would be permissible only if: (a) state law expressly permits them, or (b) the customer expressly agreed to them in the contract that created the underlying debt and state law neither expressly permits nor prohibits the fee,  The Bureau further considered clarifying that fees charged in full by, and paid directly to, a third party payment processor, would not be collected directly or indirectly by the collector and would not be covered by the rule.  It is not clear why such clarifications did not make it into the Proposed Rule.

Record Retention

Proposed 1006.100 requires a debt collector to retain evidence of compliance with the Proposed Rule starting on the date that the debt collector begins collection activity on a debt and extending until three years after (i) the debt collector’s last communication or attempted communication in connection with the collection of the debt, or (ii) the debt is settled, discharged, or transferred to the debt owner or another debt collector.  The commentary to the Proposed Rule provides that debt collectors are not required to record telephone calls.  However, a debt collector must retain recordings if the recordings are “evidence of compliance.”  Does this mean that collectors who record phone calls for a short period of time for quality control purposes would now be required to maintain such recordings for the 3-year record retention period?  Moreover, what else is required to maintain “evidence of compliance”? Would it encompass all records the debt collector relied upon for the information in the validation notice and to support claims of indebtedness, such as the information the debt collector obtained before beginning to collect and the records the debt collector relied upon in responding to a dispute?  Would it encompass all records related to the debt collector’s interactions with the consumer, such as written and oral communications to and from the consumer, individual collection notes or communications in litigation?

State Debt Collection Laws

Mirroring the FDCPA, proposed section 1006.104 provides that “[n]either the [FDCPA] nor the corresponding provisions of this part annul, alter, affect, or exempt any person subject to the provisions of the [FDCPA] or the corresponding provisions of this part from complying with the laws of any state with respect to debt collection practices, except to the extent that those laws are inconsistent with any provisions of the [FDCPA] or the corresponding provisions of this part, and then only to the extent of the inconsistency.”  Moreover, the Proposed Rule provides that a State law is not inconsistent if the protection such law affords any consumer is greater than the protection provided by the FDCPA or the Proposed Rule.

State debt collection laws vary.  Approximately 30 states mandate licensure or registration of collection agencies and impose practice restrictions.  Three states impose more minimal notification requirements before operating as a collection agency.  Five states have no licensing/notification requirements but impose practice requirements.  Thirteen states require neither licensure or notification requirements nor impose agency-specific practice restrictions.  Three municipalities also have collection agency laws.  Some of these laws apply to debts not covered by the FDCPA such as original creditor debts or loans acquired when current that subsequently go into default.  States may have more extensive disclosure requirements or restrictive communication requirements.

One of the stated purposes of the FDCPA is to promote consistent action to protect consumers against debt collection abuses.  This, apparently, does not include consistent regulation of debt collectors, as it appears that so long as it isn’t inconsistent, state regulation above and beyond the FDCPA is acceptable.

Takeaway

The Proposed Rule reflects the investment of significant time and consideration by the Bureau and an attempt to address some of the most significant issues facing the debt collection industry as it adapts to modern collection practices.  However, a number of important issues remain unresolved.  As a result, debt collectors and other industry stakeholders must pay close attention both to what is in the Proposed Rule and what is not.