Alston & Bird Consumer Finance Blog

#ColoradoPrivacyAct

Colorado Privacy Act Becomes Third Comprehensive State Privacy Act in the United States

The Colorado Privacy Act (CPA) became law when Governor Jared Polis signed the bill on July 7, 2021. The CPA is the third general state privacy law in the United States, following the Virginia Consumer Data Protection Act (CDPA) and the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). Although the CPA does not provide an express private right of action, businesses that violate the Act may face liability for deceptive acts (and a civil penalty of $20,000 per violation), enforced by the Colorado attorney general and/or Colorado state district attorneys.

In a Privacy, Cyber & Data Strategy Advisory, our Privacy, Cyber & Data Strategy Team highlights some of the similarities and differences between Colorado’s new consumer privacy law and its older siblings in California and Virginia.